Verbum uses the power of Logos Bible Software, but with Catholic resources. For years I helped develop this brand. One of the difficulties in working with this brand was clearly communicating within an unfamilar Catholic market. To overcome this challenge, I immersed myself in numerous discussions to increase my knowledge of the audience. Another challenge was the lack of suitable Catholic photography for use on the website and ads. To fill this need, we ventured on many photoshoots to cathedrals, Catholic schools and more.